Affinity Group · Representing Infinity Financial Advisory

Good advice changeslives,not just numbers.

Every plan we build is measured in lives changed. Families protected through every season, retirements secured with clarity, and businesses handed on with care. That is the work, and the reason Affinity exists.

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No obligation. For individuals, families and business owners.

01Families protected through every season02Retirements secured with clarity03Businesses handed on with care

How we can help

Advice for every stage of life and business.

Thirteen services, one relationship. Every Affinity advisor is backed by specialist pathways across the branch, giving you depth well beyond a single product.

00services across
2 specialist pathways
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Personal pathway

For individuals

06

Wills, Lasting Power of Attorney, CPF and insurance nominations, trusts and legacy structures, so what you have built passes on clearly, kindly and without dispute.

Life, health, critical illness, disability and long-term care cover, reviewed against what your family actually needs rather than what a brochure suggests.

One honest picture of your income, spending, debts, CPF and goals, turned into a plan you can actually follow as life changes.

CPF LIFE, SRS, annuities and income drawdown strategies that turn decades of work into a retirement you can enjoy, including a micro-retirement along the way.

Diversified portfolios, unit trusts, ILPs and regular reviews built around your risk appetite and time horizon, not market noise.

Making sensible use of SRS, CPF top-ups and relief-eligible structures so more of what you earn stays working for you.

Business pathway

For businesses

07

Aligning company cash, protection and long-term reserves with where the business is heading, from first hire to expansion.

Understanding what your business is worth today, so buy-sell agreements, funding and succession are built on real numbers.

Smoothing the peaks and troughs of receivables, payroll and reserves so growth never runs out of runway.

Structuring loans and liabilities sensibly, with protection in place so debt never lands on family or partners.

Group hospitalisation, term life, outpatient and dental plans that help you attract and keep good people at a cost that makes sense.

Keyman, buy-sell funding, property, liability and general insurance, mapped to the risks that could actually stop your operations.

Preparing the next generation or the next owner, so the business, its people and its value outlast any one person.

Our advisors · 28 of 31 people

Advice from people who
take time to understand.

Every Affinity advisor represents Infinity Financial Advisory and is backed by the whole branch, so you are never advised by one person alone.

One relationship.Whole-branch depth.
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Ng Jian DaLeadership View profile
Advisor 01 / 28 Your selection
Leadership

Ng Jian Da

Senior Group Financial Services Director

Focus areas
LeadershipEmployee Benefits & GIHNW & EstateBusiness Protection
Proof points
TOTMDRT Top of the Table producer (2024)
$5.2MTeam gross revenue milestone
Representative numberNJD300088471

Tap any portrait below to meet the person behind the advice.

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30Sept
In 8 daysNext upcoming sessionFor advisors · Open house

MDRT in 30 Days — Recruitment Open House

Wednesday, 30 September In-person · Asia Square Tower 2

Past event highlights

The rooms we filled most recently.

Three fresh reels from our latest physical events. Tap one to watch it here — or browse all 12 highlights by theme on the events page.

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An Affinity Group advisor engaging in conversation at a seminar

About Affinity Group

A team built around people.

Affinity is a group representing Infinity Financial Advisory. We're founded on a simple belief: that meaningful financial planning begins with genuine relationships. In an industry often driven by numbers, we chose to focus on people — their families, dreams, challenges, and the futures they want to build.

01
Our culture in action

People Before Performance

We begin by understanding the person, not the product, target or transaction. Trust is the measure that matters first.

Two ways to start

Whoever you are, start with a conversation.

For individuals & businesses

Talk to an advisor

Tell us what is on your mind, from protection and retirement to employee benefits, and we will connect you with the advisor whose specialism fits.

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For advisors & career switchers

Careers at Affinity

A five-system growth platform, specialist and speaker pathways, and leadership that builds people. See whether Affinity fits you.