Our story
Four chapters, one habit: understand the person first.
The startWhere it began
About Affinity Group
A team builtaround people.
Affinity Group represents Infinity Financial Advisory Pte Ltd. We are advisors, managers and an operations team who would rather understand your family or business properly than sell you anything quickly.
0People on the platformAdvisors, managers and operations
0MDRT-level qualificationsAcross the team, 2015–2026
$0.0M+Team milestone in 2025Gross revenue, AG-Affinity
0Specialist pillarsInvestment · Estate · EB-GI · HNW
What we stand for
Five commitments, and what each one costs us.
Values are cheap to print and expensive to keep. Hover or tap each one to see the habit behind it and a moment where it changed what we did.
Advisor reviews open with client outcomes and wellbeing before anyone looks at a production table.
Where you'll see itThe young family whose critical-illness claim was filed for them within the week.
01
In practice
People Before Performance
We care about the person behind the production.
Advisor reviews open with client outcomes and wellbeing before anyone looks at a production table.
Where you'll see itThe young family whose critical-illness claim was filed for them within the week.
LEADERSHIP
Ng Jian DaSenior Group Financial Services DirectorLed by Ng Jian Da
One leader, four jobs.
Jian Da runs Affinity the way he advises: understand the person before the plan. Switch between the four roles he plays to see what each one means for you as a client.
TOTMDRT Top of the Table, 2025
Jian Da still closes his own cases. Top of the Table in 2025 and Infinity FA's Top General Insurance Advisor in 2024, he keeps a personal client book so that the advice he coaches is the advice he practises.
"If I can give, give. If I can help, help. If I can do, do."
Lives we've changed
Three moments that explain why we do this.
Details changed to protect our clients' privacy. The relief, the clarity and the second chances are exactly as they happened.
01
A young family · Protection
"When my husband was diagnosed, the last thing I had to think about was money. The claim was filed for us within the week."
What we didA hospitalisation and critical-illness review two years earlier meant the family's income, mortgage and the children's school fees were covered while they focused on recovery.
How we work with you
One relationship, the whole team's depth.
You will always have one advisor who knows your story. Hover or tap a step to see what actually happens in the room.
Talk to us
Start with a conversation, not a product.
Protecting a young family, planning retirement or thinking about your business's next chapter: the first step is the same, a relaxed, no-obligation chat with someone who listens.
Thinking about a career in advisory instead? Visit Careers at Affinity →
Visit us
10 Eunos Rd 8, #08-02, #14-03, Singapore 408600
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